Graphics
Mission Creek
Fall 2024
I had the opportunity to design a brochure for the Mission Creek Neighborhood Committee. Our focus was to introduce the community to their identity and the history of the neighborhood.
The main goal was to create a piece that aligned with their newly established brand guidelines while ensuring its longevity. To maintain consistency, we incorporated the same banner design already displayed throughout the neighborhood. This approach leveraged the familiarity of the visuals, making it easier for people to recognize and connect with the content. The final result was a cohesive, timeless design that seamlessly tied together their brand and community presence.
The Archery
2021-2024
I recently worked as a Community Manager at a maker space, The Archery. In my role I focused on coordinating meaningful events that fostered connection and community. The goal was to invite locals to our internal events by making a promotional event campaign.
Working within a tight budget, challenged us to create quick promotional campaigns. My solution was to design content under a couple of hours. I used simple, themed designs and reused layouts when necessary.
We distributed flyers, posters, and a range of digital assets, including designs tailored for social media platforms and websites—across the internet, community boards, and through word of mouth.
Despite the constraints, the flyers effectively attracted guests, and I enjoyed the creative process of designing them.
ETC Magazine
Fall 2021
I had the privilege of working as the lead designer and illustrator for CCSF’s award-winning student publication, ETC Magazine.
This role challenged me to approach design through a journalistic lens and expand my understanding of the printing process. The aftermath of the pandemic brought new challenges to our team.
Journalists had to carefully choose their stories due to restrictions. In addition, photographers faced limited access to site visits, resulting in fewer images to work with. This led to an intense photo selection process. We had to ensure each shot aligned with the story's tone and vision. The remote editing process was difficult to navigate. Collaborating without in-person meetings was a challenging obstacle to adjust to. Despite these obstacles, the experience was incredibly rewarding. It allowed me to collaborate closely with other creatives while learning how to adapt to unconventional circumstances.
SP 2021
I designed a type specimen to showcase the playful characters of the Joost font family by the Type-Ø-Tones. My goal was to highlight its functionality across various formats while emphasizing its boldness and its potential for creative projects.
The color palette and layout was inspired by the Bauhaus movement and Kandinsky’s art. I used the design rules loosely, while ensuring clarity and cohesiveness. I wanted to print and design a specimen that can be sold at a newsstand and look cute on a book shelf.
One challenge was balancing the bold type styles to the expressive layouts. I focused on legibility and usability across various contexts. I prioritized hierarchy, used space and color for the layouts to remain functional and visually engaging.
The final type specimen successfully illustrated the font's strengths, while showing my ability to merge typographic detail with thoughtful design.